m. c. de marco: To invent new life and new civilizations...

Keeping it Simple

Via Daring Fireball: Apple’s business profile of Twitter focuses on simplicity and, of course, Macs.

“Tens of thousands of people followed the account of the touch-and-go unmanned Mars Phoenix landing, as NASA’s director of communications tweeted about key equipment procedures in real time. Twitter catalyzed an entirely new kind of public involvement in science. By the time the mission’s press release went out, it was old news,” says Stone. Millions of people, Stone notes, also use the service as a serious business tool for everything from communication and branding to gauging a product’s success in the market.

I’m still tweeting the pandemic, but I’m not sure what I’ll do with my twitter account once it slows down.